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Tag: SEO

SEO or web standards?

Published 26 May 2009 by Rocío

I recently read an article in the Website Magazine on SEO (Search Engine Optimization) and I was happy to see that a couple of the elements listed where directly related to web standards. Title, headers, using HTML only for content, and being clear and concise were all part of focusing on the most important thing on your site: the content.

For any starting website, content is the most important element. No matter the amount of eye-candy that your site could have, the content is what your users will come back for.Sure eye-candy is cool and with future browsers some cool features will be more accessible. But until then, keep it simple, consistent and clutter free.

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Podcast One – Web Standards

Published 13 May 2009 by Rocío

Thinking Accessible Podcast

[podcast]http://thinkingaccessible.com/podcasts/web_standards_podcast1.mp3[/podcast]

[Intro Music] Welcome to the first podcast of Thinking Accessible. My name is Rocío Alvarado and on today’s podcast I will talk to you about web standards.

Web Standards are a set of guidelines developed by a group of people a while back to ensure consistency within the HTML code and CSS. There are several web standards out there, but the most wide spread is the World Wide Web Consortium that you can find at w3c.org. So these guidelines, when you go to their website they can be a little overwhelming because of their writing and the way they display things, but they are pretty straightforward and are proven to be advantageous in many regards. Notably for your maintenance of your code. So because the code is consistent any HTML coder can take up where you left off. And because there is a clear separation between layout and content. Basically, your content is your HTML code and your layout would be integrated into your CSS. Then it becomes much easier to look at things and to decipher what is what. There’s also an increase of navigation for your user. Navigation means going through your page without getting lost or your code be what it’s intended to be. For example, when it’s a paragraph you should put the <p> tag, when it’s a list you should put the <li> tag, sorry the <ul> and the <li> tags because it’s what it is, it’s a list.

Basically what web standards are, are good practices for HTML and CSS. It’s just as simple as that. You are a professional and you should follow the standards. That’s as clear as it can be.

It has also been proven to be very effective in terms of search engine optimization. Have you ever heard the term SEO? This is related obviously to Google and Google likes web standards because it’s structured and they know where to find the headers and the different parts of your pages which they are keen to look for, so it’s not just about your meta-tags.

[Exit Music] To learn more please check out my blog at thinkingaccessible.com where I also have listed some useful links. Bye for now!

Audio from ccMixter entitled “Café Connection” by Morgantj under Creative Commons.Creative Commons

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