Websites dedicated to online awareness and magazines alike are pushing more and more the importance of Web Standards. Sites like A List Apart has been an advocate for Web Standards and Web Accessibility for years. WordPress, Joomla and other content management systems have embraced the principles of accessibility. Forums like Accessifyforum have also seen increased interest.
Governments and now Educational Institutions, mainly Universities are taking the matter into their hands.
Blogs like www.prettysimple.co.uk/blog and contests like at www.accessibilityinfocus.co.uk encourage and pursue the issue in terms of content, design and context. I even came across a guild for accessible web designers. It is hopeful to see that web professionals consider web standards as an important facet of the web experience.